Mary and Vanessa Douglas grew tired of having to drive out of the community to shop for women’s undergarments, so decided to create a new space in Minden’s downtown addressing the need.

The mother-daughter duo has come together to launch Mostly Her, Haliburton County’s first specialty bra boutique. Located at 112 Bobcaygeon Rd. the new storefront carries a wide range of products that Mary said will cater to a woman’s every need, no matter your age, shape, or size.

The business opened to much fanfare April 5, with the elder Douglas saying she was “blown away” by the immediate response.

We had people coming through the doors all day long – there were people shopping, but also others stopping in just to tell us how excited they were that we were opening and that they would definitely be back,” Mary said. “Really, it told us everything we already knew – that this community has long been crying out for a space like this, where women can shop locally for quality products they need and use every day.”

Business is in the Douglas’ blood. Mary bought into the community in 2021 when she took over On The Spot Variety, while Vanessa recently completed her business degree at Trent University.

The pair have recruited Christine Hewitt to help run the new operation. Together, the trio spent weeks in the lead up to opening deciding on what product lines and accessories to stock and feature.

“We carry standard t-shirt bras, wireless bras, we also have mastectomy bras,” Vanessa said. “We offer custom fittings, private fittings… we also have all sorts of accessories that are exclusive to us, and we’ll be adding more in the weeks and months ahead.”

Mary added, “we worked hard to find high quality, affordable products. We’ve partnered with Fit Fully Yours Lingerie, a Canadian company, and we think people are really going to enjoy what we have to offer.”

The store also carries a selection of men’s products, including the Saxx underwear line.

Aiming to fill another need in the community, Vanessa said there are plans to launch a bridal section later this year. She also wants to see the space become a destination for gatherings, such as bachelorette parties and dress fittings.

“We have some big plans. We’re very excited to be open and can’t wait to see where this new journey will take us,” Vanessa said. “For women, bras and lingerie are things that can really promote self-confidence. We see this as a non-judgmental local space that will allow women to be themselves and shop with freedom.”

Mostly Her is open Tuesday, Wednesday, Friday, and Saturday from 10 a.m. to 5 p.m. and Thursday from 10 a.m. to 6 p.m.