Looking for a lift in life? Registered nurse Jenn Emmerson has a solution. In fact, the former emergency room nurse turned entrepreneur can offer several solutions.

Emmerson owns B.A.O. Beauty Clinic, formerly JE Medical Cosmetics, established a year ago and now located on Maple Avenue in Haliburton. She is certified for cosmetic injectables and multiple advanced procedures including the applications of Platelet-Rich Plasma for skin and hair rejuvenation, fat dissolving injections, and non-surgical facelift techniques using dissolvable sutures called PDO Threads.

The switch from ER to aesthetics was a natural one for Emmerson.

“The most rewarding and fulfilling part of being a nurse is the opportunity to change someone’s day for the better,” said Emmerson. “I wanted to take that feeling and skillset and apply it in a new avenue of nursing, aesthetic nurse, the chance to provide this in my own clinic setting, an uplifting and positive environment that feels safe for everyone and is open to all.

“The ability to give someone a new sense of confidence is so rewarding, keeps me wanting to learn more and always striving to provide the best and safest services to the community.”


Emmerson works with nurse practitioner Christine Wickson and Wickson’s team of fellow NPs at Boost Clinics as the medical directorship for B.A.O. The team members ensure that each potential B.A.O. client is a candidate for treatment and they oversee the treatments.

“With over 14 years of experience, Christine has so much knowledge, keeping [clients] safe and informed every step of the way.”

The new company name B.A.O. began with Emmerson’s children’s initials and then extended to a statement.

“It’s simple, three names – Brooks, Ashton and Olivia, these three inspire and challenge me daily, making me a better person. They teach me to slow down and appreciate the smallest things. Keeping this reminder in my business was important to me. Beautiful, Authentic and Original.”

Emmerson’s family and close friends encouraged her to take a chance and believe in herself in becoming an entrepreneur.

“They still encourage me to this day and I am so grateful for them every step of the way … My passion for making people feel good, appreciated and understood paired with my attention to detail was a perfect match for a career in aesthetic medicine.”

The area resident said the community has also been supportive so far and she feels “extremely grateful” to have made it through the pandemic. She took care to accommodate the community in her choice of new location, finding a convenient and accessible environment filled with light that has an elevator and parking areas in front of the clinic and directly across the street.

The B.A.O. approach to aesthetic treatments is not to change how the client looks but to emphasize and create harmony with their features, said Emmerson, adding she is proud to provide quality medical aesthetics services using industry-leading products. B.A.O. also carries AlumierMD skincare products for purchase.

“As we enter into fall and the cooler months it’s a great time to evaluate your skin. Come in for a medical grade facial and enter the holiday season glowing!” B.A.O. Beauty Clinic is located at 49 Maple Avenue, Unit 6 in Haliburton. Call 705-455-0744, email jenn@baobeauty.ca or visit baobeauty.ca.

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