Tina Gilbert started Fresh & Clean Housekeeping in 2018, but quickly realized she was doing a lot more than tidying homes.
A licensed private nurse, she was helping folks with other things around the house; ranging from picking up and putting away groceries, to reminding elderly people to take their medications. She also called other service providers to meet customer needs, such as shovelling walkways.
“One of my clients actually asked me if I had ever kept track of how much stuff I farmed out, things such as leaf blowing decks. Two years ago, I did, and I thought ‘I need to redo something because that’s literally a whole other full-time job that I’ve given to other people’.”
She has rebranded her business to Fresh & Co. Home and Property, expanding services across Haliburton County and Kawartha Lakes.
Gilbert said the name change reflects an even greater commitment to serving homes, families, and the broader community.
Gilbert told The Highlander the company had grown steadily through word-of-mouth referrals and a reputation for reliability, discretion, and exceptional care.
“Fresh & Co. Home and Property will continue to provide the detailed housekeeping services clients know and trust, while formally expanding into property maintenance and home support services,” she said.
Gilbert added the expanded offerings include: lawn care, trimming, snow removal, seasonal cottage checks, garbage removal, light maintenance, errands, medication reminders, senior check-ins, post-hospital support, respite services, and practical home assistance for families.
“Our goal has always been to provide dependable care. Now, we’re doing that on a broader scale.”
The business owner said the rebrand is much more than a name change. She said it reflects her long-term investment in the community. “We are expanding thoughtfully, creating meaningful employment, introducing staff benefits, and building a company that supports both the families we serve and the people who work with us.”
The company’s growth includes expanded team hours and the introduction of staff benefits, reinforcing Gilbert’s commitment to supporting local workers and strengthening the region’s service economy.
As services grow, the company is actively recruiting additional team members who share its values of integrity, consistency, and community care.
Gilbert said she would like to see her team grow to three full-timers excluding herself, and at least half-a-dozen part-timers.
She said she has always wanted to create full-time, year-round work for people in the County, versus seasonal jobs. She added she’d like to think her company is supporting seniors to age in place better, by having the supports they need.
Gilbert said lots of people have family and friends around, but some are busy working and have their own family commitments. She added no two clients or their needs, are the same, so they customize the cleaning and home and property care.
“At the end of the day, this business is about people,” Gilbert added. “It’s about helping seniors remain safe and comfortable at home, supporting busy families, caring for homes and cottages year-round, and making life a little easier for our neighbours. We’re proud to grow in a way that truly strengthens the community we call home.”
For more information about Fresh & Co. Home and Property and its expanded services, visit freshandco.ca
