One of Canada’s most iconic clothing brands is getting back to its roots in cottage country.
Roots Canada this week unveiled a new Haliburton line of T-shirts and hoodies, honouring the connection company founders Michael Budman and Don Green fostered after meeting at nearby Algonquin Park in the early 1960s. The wares will be available exclusively at Delancey Sports on Highland Street.
With the business celebrating its fifth anniversary this year, owners Josh Karam and Erika Mozes said this is the perfect way to mark the occasion. The pair said they manifested their destiny after seeing community-branded Roots gear while skiing in Whistler, BC in February.
“The Roots store in the village was packed with Whistler gear – it was right at the peak of this ‘buy Canadian’ movement starting and so we saw it as a perfect opportunity to reach out and see, given the company’s story, if there was an interest in doing something similar with Haliburton,” Karam said.
Roots designers worked with the Delancey team to develop a line “fitting for the community,” he added. The new clothing has been in-stock since June 25.
Karam said he’s also discussing potential product lines specific for Sir Sam’s Ski/ Ride, where Delancey’s has a seasonal location, and its Bracebridge store, with that community celebrating its sesquicentennial this year.
“We would argue Roots is the most iconic brand in Canada… we’re honoured that they chose to partner with us,” Karam added.
