Welcome to The Highlander Weekend
|By Lisa Gervais - Editor | July 5, 2018|
Hopefully, readers will have noticed The Highlander Weekend section by now.
Full disclosure. We have to give the folks at McLaren Press Graphics Ltd. in Gravenhurst an assist on this one.
They wrote to us in June saying they were upgrading their presses and could only print 32 pages at any one time while the work was being done. That left us in somewhat of a conundrum since we’ve had papers as big as 70 pages in the summer.
However, McLaren said we could print inserts. And, that’s why last week we introduced The Highlander Weekend along with our real estate guide.
Our friends at McLaren gave us a bit of a jolt last Tuesday, though. Instead of the change beginning on July 5 as we were initially informed, we were told the day before production that it was happening for last week’s edition. So, we had a couple of days to totally plan and produce an entirely new 16-page section for our readers and advertisers. This on top of a 24-page real estate guide and a 32-page newspaper.
As the midnight hour approached last Tuesday night, I, publisher Bram Lebo and head of production Lyelca Rodrigues hoped what we’d somewhat hastily assembled would work.
We think it did and are eager to get your feedback.
The planning of this edition’s The Highlander Weekend has been a little easier. We had more time and a natural theme in sharing graduation stories and photos with all of you.
We plan to continue The Highlander Weekend all summer long. (Well, McLaren has given us no choice). But, in all honesty, we really like the section. It allows us to showcase our photography and highlight some of the lighter side of news in this county. We will continue to print stories about people and the things that they love to do.
In addition, we would like readers to take a bit of ownership of this section. We can’t always find room in the paper to run contributed content but if you send quality photographs (minimum 200 dpi JPEG’s) and well-written stories, we will consider giving you some ink.
In addition, we would love to hear story ideas from you, including interesting people, places and things.
As the county’s only truly locally-owned and operated media outlet, we strive to remain committed to the mission statement that we drafted nearly seven years ago. That’s the little green blurb on the bottom to the left.
But, even more than that, we want to evolve and change with the community, too. We think The Highlander
Weekend is the perfect addition. At a time when people lament that all news is doom and gloom, we can proudly point to our new section and say, actually, there’s a lot of good stuff going on around here … and we can have a whole lot of fun with it as well.
So, crack a copy and have a great Highlander weekend.
Lisa Gervais is the editor for The Highlander.