Jim Cuddy fans out of luck
|By Mark Arike - Staff Writer | April 20, 2017
Faithful Forest Festival fans were disappointed when they went online to buy tickets for this summer’s Jim Cuddy Trio concert, only to find them sold out.
“That is BS,” wrote Sheila Redpath on The Highlander’s Facebook page on April 12. “My favourite show and tickets go on sale tomorrow and it is sold out today.
I am pissed.”
“This is extremely disappointing,” said Roberta Graham on the festival’s Facebook page. “My husband and I drive from Ohio for our only night out all year. Would any one sell us their tickets??”
Tickets for all of this year’s concerts officially went on sale on April 13. But most tickets for Cuddy’s show were purchased during a 24-hour pre-sale by those who follow the festival’s Facebook page or subscribe to its mailing list.
Of the 625 seats at the Bone Lake Amphitheatre, only 60 were available to the general public on opening day, said Lesley English, the festival’s general manager.
Twenty-five were bought in advance by season ticket holders, 40 were set aside for the Jim Cuddy fan website (as part of a contractual agreement), and the rest were scooped up during the pre-sale.
“We had such an overwhelming demand from Facebook followers and mailing list clients, that not only did we sell out all pre-sale tickets but we also had a huge waiting list,” said English. “So as soon as the public tickets went on sale, they went to the people on the waiting list.”
There is no mention of the pre-sale on the festival’s website.
There is “no particular reason” this information hasn’t been posted to the website, said English.
“In light of how extraordinary the ticket sales were for Jim Cuddy, it might be something we want to add to the website.”
It can be expensive to bring such talent to the area, she said. Therefore, the more tickets they are able to pre-sell the better. It’s also part of their marketing strategy.
“The more [Facebook] followers you have, the easier it is to get your message out on social media. The larger your mailing list, the more pre-sales you’re going to have,” she said, estimating that 70 per cent of tickets are bought online.
The 10th annual festival takes place Aug. 16-20 at the amphitheatre and Logging Museum, both of which are owned by the Haliburton Forest and Wild Life Reserve.
Tickets are currently available for the six remaining shows. They can be purchased at theforestfestival.com, by calling 705-754-2198 or visiting The Forest Store in Haliburton.
MARK ARIKE is a reporter for The Highlander.