Haliburton’s Independent Gas Bar is under new ownership and will soon be converted to the Mobil brand. It’s one of 213 stations recently sold by Loblaw to Brookfield Business Partners for $540 million.

 

The station, which includes a small convenience store, will get new signage, lighting and signs on the pumps, confirmed Joseph Calderone, CEO of BG Fuels, a new company owned by Brookfield.

 

“We’ll assess the image change and customer response, and rollout the rebranding [around October],” said Calderone.

 

His company is bringing the Mobil brand to Canada through a supply agreement with Imperial Oil, a Canadian subsidiary of ExxonMobil. 

 

In addition to gas bar operator Christine MacAusland, the business employs two full-time employees and one part-timer. No jobs will be lost and customers who utilize PC points at the pumps will be able to continue doing so. The loyalty rewards program gives customers points on their gas purchase that can be used to save money on groceries at Loblaw stores.

 

Continuing the program was a condition of the sale, said Calderone.

 

Once they’ve rebranded, they will offer Synergy fuels, which “contain special additives for better engine cleaning and performance,” he said.

 

This is BG Fuels’ first time in the retail gasoline business, and Calderone hopes people will give them a try.

 

“We are honoured and delighted to be serving the public in Haliburton.”

 

Brookfield is a unit of Brookfield Asset Management, a publicly traded company. It had a total of $14.4 billion in assets this year.