Cottage Life Show heralds spring
|By Lisa Gervais - Editor | March 22, 2018|
This past Tuesday officially marked the beginning of spring. But for the realtors of Haliburton County, spring really started Thursday with the opening of the Spring Cottage Life Show at The International Centre in Mississauga. It runs until Sunday.
One local broker estimated that 90 per cent of her peers will attend this year. To say it’s a really big deal is an understatement. Not only is it important to the industry, it’s also crucial for the entire county. It’s a time for real estate agents and brokers to showcase and promote all of their client properties. For, as we all well
know, spring is the busiest selling season here.
The realtors view the show as a great marketing tool, and a superb way to kick off the selling season. Since the majority of their buyers don’t live here, it’s a wonderful avenue to meet with clients to say hello and to catch up on what’s happening in their lives. One agent said she lets all of her clients know when she’s at the show and they usually make a point to stop by her booth to say hello.
The added positive news is, it looks like there’ll be more Haliburton listings this year, including residential, residential waterfront, cottages, and luxury listings. At past shows, one agent told us she’d brought between 40-70 listings to advertise. However, with the change in the market last year, she only brought six. But, this year,
she’s bringing triple that number and quality listings too.
The show is also an opportunity for networking with other realtors from other areas. It gives us a glimpse into what is on offer in places such as Muskoka, and where we stack up in terms of number of listings, quality of listings and pricing.
It’s important to note that the show isn’t just about real estate, either. Of the 600 or so exhibitors, other local
businesses will be showcasing boats and docks. There’ll be builders, contractors, those selling innovative building products and providing green solutions, vendors of decor and style, arts and crafts, food and entertaining, water toys and more.
So, the next four days are important for the local businesses who have rented a booth at the show. They’re also important for the rest of us. The seasonal cottage industry continues to be the piston in Haliburton County’s engine. If it doesn’t fire, the rest of us don’t fire either.
So ... happy first day of spring and wishing all a crowded and successful Spring Cottage Life Show.
Lisa Gervais is the editor for The Highlander.