Online auction a win-win for Canoe FM and artists
|By Mark Arike - Staff Writer | November 30, 2017
Canoe FM has tapped into a new section of its website to auction off the work of four local artists and raise some money by doing so.
The new initiative, dubbed the “Artist of the Week Auction,” began Nov. 13 with painter Stephanie MacKendrick. Last week, the work of potter Thom Lambert was on the online auction.
The project was spearheaded by Kevin Shea, director and member of the marketing/fundraising committee, according to station manager Roxanne Casey.
“Now that we have a portal on our website, he thought maybe we could make use of that,” said Casey.
In exchange for donating a piece of art to the station, each artist receives a week’s worth of promotion via interviews and advertisements. Information about each artist and their artwork is on the station’s website. Items can also be viewed at the station.
Five spots were filled within a day of issuing a call for artists. Other participants include Harvey Walker and Susan Hay. The final week will feature a Robert Bateman print donated by Canoe FM president Ron Evans and Kim McBrien.
It’s a win-win partnership between the artists and the station.
“They were all really happy to do it,” said Casey. “It’s a fundraiser for us, but it’s also giving back to the artists,” she said.
Proceeds will go toward the station’s operating costs. Casey said they plan to reconfigure their space by relocating studio engineer Ron Murphy to the back of the station—away from the front door—and putting the main studio in the middle of the room.
At this time, Casey isn’t sure how much that will cost. Once the art auction ends, it could return sometime next year. They will get feedback from participants once its over. But in the meantime, the portal could be used to auction other donated items such as a bush cord of wood, she said. That suggestion came from a listener.
Canoe FM is the county’s only non-profit radio station. Last year, its 133 volunteers contributed more than 16,000 hours to the station. There are three paid positions.
To check out the artists and place a bid, visit canoefm.com.
MARK ARIKE is a reporter for The Highlander.