Haliburton Gold in a bottle
|By Mark Arike - Staff Writer | June 1, 2017
A director of the Haliburton Highlands Outdoors Association (HHOA) hopes to market the Highlands and its native lake trout species, called Haliburton Gold, through beer sales. The goal would also be to fundraise with a percentage of sales going to the organization.
Rusty Rustenburg, vice president of marketing and education, recently told county council about a pitch he made to Sleeman, a major beer company.
“I recently heard they love the idea, but it’s on the backburner,” said Rustenburg, adding he’s going to approach Labatt next. “I’ll see where it goes from there.”
His presentation included a mockup of what a bottle could look like. An illustration of the rare fish species is on the label along with the text “Haliburton Gold Heritage Species” under it. A close-up of the fish’s head is below the opening of the bottle.
Another image shows a mockup of a can with the Sapporo brand.
Haliburton Gold is only found in a handful of lakes in the area, according to the HHOA’s website. It has been around for more than 10,000 years, since the last ice age.
Rustenburg also provided an overview of the other initiatives the HHOA is currently undertaking.
“Interesting stuff,” said Warden Brent Devolin.
“Outside-of-the-box funding initiatives put a smile on my face.”
Rustenburg worked as a conservation officer, but later got involved in marketing.
This is the HHOA’s 25th year in existence. The volunteer-run organization focuses on the sustainable management of natural resources. Since 1998, its hatchery has raised and stocked more than 625,000 fish in more than 100 lakes across the county and surrounding areas.
MARK ARIKE is a reporter for The Highlander.