Boshkung brews available at local LCBO outlets
|By Mark Arike - Staff Writer | Nov. 10, 2016
It’s taken a year for Boshkung Brewing Co. to get its award-winning beers onto LCBO store shelves.
“It’s the system,” said Terri Matthews-Carl, co-owner of the local microbrewery. “There are a lot of steps involved.”
For example, their beers underwent testing and they had to have finished labels ready to go.
Their North County Kellerbier—one of four staple brews—is available at 120 LCBO stores across Ontario and about 40 grocery stores. It won gold at last year’s Canadian Brewing Awards.
The LCBO approved it for a fall release while the 35 & 118 Cream Ale is being approved for a spring/summer release.
In one day alone, they shipped 450 cases of 24 cans. That’s 10,800 cans, some of which will be sold individually.
“It’s fantastic,” said Matthews-Carl, who credits her staff with the recent accomplishment.
“We’re really proud, proud of where we come from,” she said. “We think it’s great we’re being recognized and seen.”
It is an important achievement because it will build brand awareness and promote the Haliburton Highlands, she said.
Matthews-Carl and her partner, Christoph Carl, recently hired two new full-time employees to oversee distribution. The former locals returned to the county because of the job opportunity.
The business has seven full-time and three part-time employees.
The couple plans to get their other brands in stores and eventually expand to The Beer Store.
But for now they’re asking for support from their customers. The availability of their beer depends on it.
“We got out into them—and we’re actively pursuing more stores as well. But it’s up to them whether they continue to buy.”
Once the LCBO has issued a purchase order for a product, it is up to each store manager whether or not to carry the product, according to the LCBO.
All four brands are available at grocery stores and licensees, such as bars and restaurants.
The brewery is located near Carnarvon off Highway 118. It is in the same building as the couple’s other business venture, Rhubarb Restaurant.
In July they purchased the former property of Minden’s Beer Store. They plan to open the second brewery space next spring or summer.
MARK ARIKE is a reporter for The Highlander.